From the Lab

Ideas Worth Building On

We believe great businesses are built by people who ask better questions. Explore our latest thinking on AI, digital transformation, customer experience, product innovation, and the ideas shaping what's next.

Moxie Labs named to the 2026 Inc. 5000 for the third consecutive year

September 21, 2026

Moxie Labs Named to the 2026 Inc. 5000 for the Third Consecutive Year

Moxie Labs has been named to the 2026 Inc. 5000 for the third consecutive year, recognizing continued growth driven by the formal launch of their Healthcare group Moxie Health, digital product development, marketing, technology and platforms like FNGRFOOD.

James Koran and Clint Houck on The Pour by Moxie Labs discussing how to innovate inside a traditional industry

Strategy · September 23, 2026

Know the Rules Before You Break Them

Insurance runs on decades-old tech and a century of gatekeepers. On The Pour, Clint Houck and James Koran unpack how you actually build something new inside an industry built to resist it.

James Koran and Michele Lane discuss how to evaluate AI software, cut through “AI-powered” marketing claims, and ask vendors to prove real capabilities on The Pour by Moxie Labs.

AI, Technology · August 14, 2026

Stop Falling for the AI Label. Start Asking "Show Me."

AI-powered is everywhere. On The Pour, Sage Paradigm founder Michele Lane and James Koran cut through the hype and break down how to evaluate what AI can actually do for your business.

The Horus dashboard bringing fragmented sprints, stand-ups, and tasks into a single view.

AI · August 6, 2026

Meet Horus: When the Person With the Problem Builds the Tool (and How You Can Too)

A broken standup turned into a build-it-yourself moment. Our dev team used AI to create Horus, a custom dashboard for sprint and team visibility, and the story says a lot about how we solve operational problems. It also introduces our new AI Blueprint Sprint, a two-week way to point that same approach at your team's biggest problem.

James Koran and Chris Lindinger on The Pour by Moxie Labs discussing how to decide what to build

Perspectives · August 4, 2026

Stop Building Features. Start Solving Outcomes.

Feature requests are easy to say yes to and easy to get wrong. On The Pour, Chris Lindinger and James Koran unpack how the best teams decide what to build by thinking about outcomes, not chasing customer requests.

The Pour episode thumbnail showing two men in a video conversation, James Koran and Mark Hughey, on a dark blue tech-styled background with "The Pour" logo and the Moxie Labs lightbulb icon.

AI · July 24, 2026

Own Your AI, Don’t Rent It

A $50/month AI "employee" quietly became a $36K/year bill, raising one question: what do you actually own when the software isn't yours? James Koran and fractional Chief AI Officer Mark Hughey make the case for owning your AI, not renting it. One question, one cup of coffee.

The Pour logo and screenshots of two men drinking coffee

Strategy, Perspectives · July 7, 2026

Why Digital Still Feels Like a Guessing Game in Medical Device Marketing

In Episode 2 of The Pour, Moxie Labs founder James Koran sits down with healthcare marketing leader Alex Hetzel to explore why digital marketing continues to be undervalued in the medical device industry. From launch planning and commercialization to building internal buy-in and proving ROI, they discuss what it takes to make digital a strategic growth driver rather than an afterthought.

graphic of a tech stack that illustrates the orchestration layer

Technology, Products · July 7, 2026

Solving the “Frankenstein” Digital Fragmentation Crisis in the Restaurant Industry

Disconnected POS systems, loyalty tools, ordering platforms, and marketing software are creating operational chaos for restaurant brands. Learn how FNGRFOOD helps unify the restaurant tech stack through orchestration and seamless system connectivity.

The Pour is live — and in the first episode, we're getting into PL8: why we built it, what it actually does, and why your menu photos are costing you more than you think.

AI, Technology, Products · July 7, 2026

Five minutes. One question. Let's talk about what we built.

The first episode of The Pour features Moxie Labs co-founder James Koran and Director of AI Innovations Khang Nguyen discussing PL8, an AI-powered food photography platform helping restaurants create consistent, professional menu imagery in minutes.

Pharma’s Digital Bottleneck: Why Speed & Agility Are the Next Competitive Edge

Strategy · July 7, 2026

Pharma’s Digital Bottleneck: Why Speed & Agility Are the Next Competitive Edge

In pharma marketing, speed is no longer optional. This article explores how digital bottlenecks, strategic whiplash, and outdated workflows are costing teams time, talent, and market relevance—and outlines a practical blueprint for building agility without compromising compliance.