From the Lab

Ideas Worth Building On

We believe great businesses are built by people who ask better questions. Explore our latest thinking on AI, digital transformation, customer experience, product innovation, and the ideas shaping what's next.

The Horus dashboard bringing fragmented sprints, stand-ups, and tasks into a single view.

August 6, 2026

Meet Horus: When the Person With the Problem Builds the Tool (and How You Can Too)

A broken standup turned into a build-it-yourself moment. Our dev team used AI to create Horus, a custom dashboard for sprint and team visibility, and the story says a lot about how we solve operational problems. It also introduces our new AI Blueprint Sprint, a two-week way to point that same approach at your team's biggest problem.

James Koran and Chris Lindinger on The Pour by Moxie Labs discussing how to decide what to build

Perspectives · August 4, 2026

Stop Building Features. Start Solving Outcomes.

Feature requests are easy to say yes to and easy to get wrong. On The Pour, Chris Lindinger and James Koran unpack how the best teams decide what to build by thinking about outcomes, not chasing customer requests.

The Pour episode thumbnail showing two men in a video conversation, James Koran and Mark Hughey, on a dark blue tech-styled background with "The Pour" logo and the Moxie Labs lightbulb icon.

AI · July 24, 2026

Own Your AI, Don’t Rent It

A $50/month AI "employee" quietly became a $36K/year bill, raising one question: what do you actually own when the software isn't yours? James Koran and fractional Chief AI Officer Mark Hughey make the case for owning your AI, not renting it. One question, one cup of coffee.

The Pour logo and screenshots of two men drinking coffee

Strategy, Perspectives · July 7, 2026

Why Digital Still Feels Like a Guessing Game in Medical Device Marketing

In Episode 2 of The Pour, Moxie Labs founder James Koran sits down with healthcare marketing leader Alex Hetzel to explore why digital marketing continues to be undervalued in the medical device industry. From launch planning and commercialization to building internal buy-in and proving ROI, they discuss what it takes to make digital a strategic growth driver rather than an afterthought.

graphic of a tech stack that illustrates the orchestration layer

Technology, Products · July 7, 2026

Solving the “Frankenstein” Digital Fragmentation Crisis in the Restaurant Industry

Disconnected POS systems, loyalty tools, ordering platforms, and marketing software are creating operational chaos for restaurant brands. Learn how FNGRFOOD helps unify the restaurant tech stack through orchestration and seamless system connectivity.

The Pour is live — and in the first episode, we're getting into PL8: why we built it, what it actually does, and why your menu photos are costing you more than you think.

AI, Technology, Products · July 7, 2026

Five minutes. One question. Let's talk about what we built.

The first episode of The Pour features Moxie Labs co-founder James Koran and Director of AI Innovations Khang Nguyen discussing PL8, an AI-powered food photography platform helping restaurants create consistent, professional menu imagery in minutes.

Pharma’s Digital Bottleneck: Why Speed & Agility Are the Next Competitive Edge

Strategy · July 7, 2026

Pharma’s Digital Bottleneck: Why Speed & Agility Are the Next Competitive Edge

In pharma marketing, speed is no longer optional. This article explores how digital bottlenecks, strategic whiplash, and outdated workflows are costing teams time, talent, and market relevance—and outlines a practical blueprint for building agility without compromising compliance.

FNGR-FOOD - Best food ordering white label app

Products · July 7, 2026

Moxie Labs Launches FNGRFOOD® Platform for Hattie B’s Hot Chicken, Powering New National Digital Experience

Moxie Labs launches the FNGRFOOD® platform for Hattie B’s Hot Chicken, delivering a new national web and mobile experience that unifies ordering, loyalty, and guest data.

What is the “Technology Adoption Framework” and Why Does It Matter?

Technology · July 7, 2026

What is the “Technology Adoption Framework” and Why Does It Matter?

Discover how the Technology Adoption Framework helps organizations navigate disruptive technology. Learn the adoption curve, explore real-world examples of early advantage, and understand why timing is everything in digital transformation.

Adoption Intelligence: Decoding the Language of Treatment Transitions

Perspectives · July 7, 2026

Adoption Intelligence: Decoding the Language of Treatment Transitions

Adoption Intelligence reveals how patients and caregivers navigate treatment transitions beyond awareness. Learn how social listening decodes friction points, predicts discontinuation, and drives long-term adoption.