From the Lab
Ideas Worth Building On
We believe great businesses are built by people who ask better questions. Explore our latest thinking on AI, digital transformation, customer experience, product innovation, and the ideas shaping what's next.
Products · July 7, 2026
Moxie Labs Launches FNGRFOOD® Platform for Hattie B’s Hot Chicken, Powering New National Digital Experience
Moxie Labs launches the FNGRFOOD® platform for Hattie B’s Hot Chicken, delivering a new national web and mobile experience that unifies ordering, loyalty, and guest data.
Technology · July 7, 2026
What is the “Technology Adoption Framework” and Why Does It Matter?
Discover how the Technology Adoption Framework helps organizations navigate disruptive technology. Learn the adoption curve, explore real-world examples of early advantage, and understand why timing is everything in digital transformation.
Perspectives · July 7, 2026
Adoption Intelligence: Decoding the Language of Treatment Transitions
Adoption Intelligence reveals how patients and caregivers navigate treatment transitions beyond awareness. Learn how social listening decodes friction points, predicts discontinuation, and drives long-term adoption.
Growth, Perspectives · July 7, 2026
How Core Values Drive Our Success
Learn how Moxie Labs’ core values—innovation, collaboration, integrity, excellence, and agility—drive our culture, elevate client outcomes, and support continuous improvement across the company.
Technology, Strategy · July 7, 2026
How to Build Your Technology Adoption Curve
Discover how to identify disruptive technologies, map industry adoption, and evaluate your competitive position. A step-by-step guide to building your technology adoption curve and using it to drive smarter digital transformation.
Strategy, Perspectives · July 7, 2026
The Performance Pivot: Why Small Pharma Can’t Afford "Generalist" Digital Marketing
As pharma performance pressures rise, small and mid-sized companies can no longer rely on one-size-fits-all digital marketing. This article explores why specialization, focus, and execution speed are critical to driving measurable results.
Strategy · July 7, 2026
The War on 30% in the Fast-Casual Restaurant Space: Reclaiming Your Margins and Your Customers
How restaurant brands like Hattie B’s are reclaiming customer relationships, improving loyalty, and increasing margins through direct ordering with FNGRFOOD.
Growth, Products · July 7, 2026
Moxie Labs Debuts FNGRFOOD®: The Digital Customer Experience Platform for the Fast Growing Restaurant Enterprise
Moxie Labs announces the launch of FNGRFOOD®, a cloud-based restaurant customer experience platform designed to unify POS systems, loyalty programs, analytics, and digital ordering into one seamless guest experience.
Strategy, Perspectives · July 7, 2026
Beyond the "Template Trap": How bad UX impacts conversion and brand loyalty
How poor restaurant ordering UX impacts conversion, average order value, and customer loyalty — and how brands can escape the “template trap” with flexible, brand-first digital experiences powered by FNGRFOOD.