Hattie B's

With an emphasis on quality, authenticity and value, Hattie B's was founded in Nashville, Tennessee, by father-and-son duo Nick Bishop Sr. and Nick Bishop Jr. in 2012. From bone-in chicken to tenders and sandwiches, Hattie B's chicken is crispy, juicy and packed with flavor. With seven restaurants in Tennessee and locations in Alabama, Georgia, Texas, Illinois and Nevada, the fast-casual eatery continues to grow its devoted following. As they looked to unify and elevate their digital guest experience across a growing multi-market footprint, they turned to Moxie Labs and the proprietary FNGRFOOD™ solution.

Moxie supported a multi-platform FNGRFOOD implementation resulting in a complete relaunch of the Hattie B's web & native app ordering platforms. A digital experience for all 1st-party digital customers, the revamped experience tightly integrates their existing ordering backend, loyalty program, and marketing stack into a single consistent customer experience at all touchpoints.