Formula 1

Formula 1 is one of the world's fastest, most exciting sports played out on an international stage. Unsatisfied with how their web and native mobile experiences supported their fans, they approached us to assist in maturing their digital customer experience strategy for the upcoming year and beyond. The final outputs of this project included a comprehensive analysis of their competitive set and, more importantly, a set of UX/UI Design recommendations and corresponding interactive prototypes to support their business goals and growth ambitions for years to come.