Digital Marketing Lead

Overview

We are a digital solutions company located in Philadelphia, PA, USA. We help our clients tackle tough challenges and seize new opportunities. We are industry veterans with experience spanning over 20 years each and specialize in building out websites, mobile apps, custom digital platforms, digital marketing programs, etc.

Job Brief

Moxie Labs is looking to hire a customer-obsessed, data driven Digital Marketing Lead. In this role, you’ll support our digital marketing and digital product teams. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment. You should be able to operate with a high level of autonomy and possess strong communication skills, both written and verbal. A successful candidate must be able to work both strategically (using customer data to generate bold ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and solving problems). This candidate will have a firm grasp on creating, launching, and optimizing a complete marketing funnel – from driving brand awareness to conversion. Finally, this candidate must possess strong project management skills and be able to effectively manage multiple campaigns at the same time. You’ll work with various tools and right-size your approach for each of our client’s needs. Experience across both web and mobile applications is required. You will have a firm grasp on the latest approaches to measuring website, and native iOS / Android applications and a high level of comfort with tools like Google Tag Manager, Google Analytics, Firebase, Looker and others. You’ll have proven experience creating, updating, and optimizing reporting customized to a given client’s needs and appetite for data. You’ll have experience with modern strategies for measuring multi-channel digital marketing campaigns, various campaign attribution models, and how various 3rd party integrations, tracking pixels, and code snippets work together. Experience with healthcare marketing and familiarity with HIPAA and GDPR compliance, and a strong POV on the recent changes to 3rd party cookies are all a huge plus. Finally, this candidate must possess strong organizational and time-management skills and be able to effectively juggle multiple projects and shift priorities on the fly.

RESPONSIBILITIES

• Creating and executing a digital marketing strategy
• Experience with marketing automation programs & tools
• Experience working with CRM’s such as Hubspot, ActiveCampaign, and others
• Develop and implement comprehensive measurement strategies for web and mobile applications.
• Set up and manage analytics and tagging solutions using tools like Google Tag Manager, Google Analytics, and Firebase
• Proven experience creating, managing, and optimizing Google Ad Campaigns
• Conduct in-depth data analysis to identify trends, patterns, and opportunities for optimization.
• Collaborate with digital marketing and product teams to define key performance indicators (KPIs) and measurement frameworks.
• Manage advertising spend and effectiveness
• Developing and managing campaign & advertising schedules
• Interface with client and partners as necessary
• Manage multiple marketing and merchandising channels at the same time; consistently making progress and delivering results
• Stay up-to-date with industry trends, best practices, and emerging tools in analytics and data measurement.

WE SHOULD TALK IF YOU HAVE

• 4+ years of relevant experience
• Proven ability to take end-to-end responsibility for web and mobile analytics implementations
• Demonstrated experience building reporting, dashboards, and presenting your conclusions based on data
• Experience supporting digital marketing across a variety of digital channels including search (paid and organic), display, email and automation, web, and social (Facebook, Instagram, Twitter, TikTok, LinkedIN)
• Experience using spreadsheets to manipulate and analyze data
• The ability to analyze marketing data to recommend and execute changes, track, and report on findings
• Relentlessly high standards and sharp attention to detail
• Relentlessly high standards and sharp attention to detail
• The ability to think strategically but stays on top of tactical execution
• A self-motivated and organized personality
• The ability to work both individually and with a team
• Experience in the demands of deadline-driven work
• Proficiencies within Microsoft Word, Excel, PowerPoint, Outlook, etc.
• Social media and/or outbound marketing experience
• A/B testing experience
• Pharmaceutical industry experience

ADDITIONAL INFORMATION

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements. Moxie Labs an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of its manifestations.

Search Firm Representatives Please Read Carefully:

Moxie Labs does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

HOW TO APPLY

Ready to show us your Moxie? Send your resume (PDF) and a link to your portfolio to careers@moxielabs.co. Let's see how you're ready to make an impact.